About

Hi! I'm Inbal. I founded Oosh after a decade of experience in UX, branding, and web design, driven by the desire to build more soulful, strategic brands.

In my culture, “oosh” is a term of endearment tacked onto a loved one’s name. I think a great brand should do the same— endear their product to their customers. I design not just for your brand to be seen, but to be genuinely loved.

When I’m not designing, you’ll find me in the garden, covered in printmaking ink, biking through the Lehigh Valley, or cooking something way too elaborate for a weeknight.