A diverse group of people dancing in a forest setting with "Forest Fringe" written over the image. 
꩜ Brand Identity • Art/Creative Direction • Web Design/Development • Illustration • Photography • Social • Marketing ꩜

Forest Fringe Farm

Welcome to Forest Fringe, a farm and artist residency based in the Catskills, NY. Run by self-described “misfits and outliers”, this is a place for fellow artists and community organizers to connect, reset and commune with nature. 

The client came to us not looking for perfection or familiarity, but to challenge the status quo of traditional farm branding. We were commissioned to create every detail of the design and marketing for the farm’s launch— from identity to art direction, web, social, even drone photography. 

This project was funded in part by the CCE at Cornell University
Drone footage taken at 
Forest Fringe Farm
Canvas tote bag with "Forest Fringe" design hanging on red car door.
Instagram post by Forest Fringe Farm showing a large tomato with text "why buy forest fresh?" and the Forest Fringe logo against a gradient background. 
Shopify Website
Business card design with blue abstract leaf pattern and contact information for a farm.

We set out to establish a recognizable brand identity that communicates the rebellious, ecological, and mystical aspects of the land and its stewards

The brand identity’s collage motifs, bold highlights, hand-drawn illustrations and land-inspired color palette were chosen to evoke the farm’s rebellious yet ecological ethos.

The little orange newts that live on the farm serve as the mascot, playfully drawing you in, surrounded by moss greens, construction yellow and compost browns. 

Orange newt with outstretched limbs against a white background
Forest Fringe website homepage displaying a nature background with text "We are a regenerative art farm on the edge of the forest" in Bethel, NY. Includes navigation menu and call-to-action buttons for CSA signup and about us.
"Join Club Fringe" promotion with images of an orange salamander labeled "Sustainable Sibling," hands holding soil labeled "Compost Comrades," a mushroom labeled "Fungi Fellows," a fern labeled "Forest Ferns," and a goat labeled "Ecological Elders." 
Designers: Inbal Sella & Jewelyn Butron
Photographer: Patience Ojionuka
Drone Photographer: Jewelyn Butron
Copywriters: Kamra Hakim & Inbal Sella