꩜ Art Direction • Brand Strategy • Visual Identity • Packaging • Photography • Social ꩜

Mariposa Haircare

Mariposa is evolutionizing haircare through the power of ancestral wisdom and modern science. Rooted in traditional plants native to Mexico— like nopal, flor de jamaica, achiote, and lemongrass, their formulas are trusted by abuelas and scientists alike. Whether you're going grey, bold, short, or long, their products support every stage of hair evolution with intention and care.

Inspired by the land and city, we built Mariposa’s visual identity around its core ingredients, vibrant colors, textures and the symbolic mariposa—a tribute to transformation in all its forms.

“We rooted the brand in the land— letting native plants, ancestral knowledge, and the mariposa’s metamorphosis guide every visual decision.”

Designer: Inbal Sella
Photographer: Emily Galvin
Models: Brian Fontana, Marcela Velmur, Diego Ambar
Modeling Agency: Guerx CDMX